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The image features the logo for Fast Company. The text is in white, bold, elegant serif font on a black background, with "FASt" displayed prominently in a larger, stylized design and "COMPANY" in smaller, uppercase letters below, evoking a sense of sophistication akin to leading cybersecurity brands.

Kraft, ChatGPT, Zelle, and Southwest Airlines were all top brands for different generations in 2023

An annual ranking from Morning Consult shows how younger consumers are gravitating toward brands that go viral on TikTok.

The fastest growing brand of 2023 was one that hardly any consumer knew about the year before: ChatGPT.

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