Data privacy is more important than ever for consumers in the modern era of the internet. Businesses are finding it difficult to use customer data to create personalized experiences while navigating a maze of privacy laws. The solution a customer data platform ( CDP ) that adheres to privacy laws.
Join us for a transformative webinar to learn about the cutting-edge CDP of Twilio Segment. Discover how it promotes data use that is compliant and consented, enabling you to develop holistic customer views, and revolutionizing engagement strategies.
How Will You Learn It?
- Strategies for operating in an ethically democratic society.
- The power of first-party data for revealing in-depth customer insights.
- A CDP’s crucial role in encouraging compliant and consented data use
- proven methods based on industry experts ‘ findings.
What Makes You Attend, and Why?
According to the State of Personalization Report from Twilio Segment, 63 % of consumers are open to personalization as long as it comes from publicly available data.
However, businesses are now grappling with how to personalize effectively within a privacy-first framework as a result of the phasing out of third-party cookies, the development of privacy-centric browsers, and stringent regulations like GDPR.
Do n’t Miss Out!
Understanding the ethical management of customer data is crucial for businesses striving for excellence in a world where data privacy and compliance are not just buzzwords but are inescapable.
” Building Your Privacy-Compliant Customer Data Platform ( CDP ) with First-Party Data” is on your calendar. Reserve your spot for a fascinating session right away!